September 26th takeaways

The 10 Questions You Must Ask Your Client before Designing Their Website


When creating a website for a client a lot of assumptions can be made between the client and web designer.  It is important that both interested parties sit down and talk about their expectations.  The web designer must have a clear understanding of the company.  They must know what the client is expecting the website to accomplish.  What needs are they fulfilling for the business? It is good for the designer and client to go over an existing website explaining likes and dislikes.  Make sure the designer knows what makes their company remarkable and who their competitors are.   What are the demographics of the people using the web site? It is even better if the designer has a full understanding of the web user by knowing their pains problems and fears.  Know how the client will measure the success of the site so the web designer can incorporate it into the design.  Finally the web designer should be aware of any style or branding the company may have.  It is very important to keep consistency.


The Overlooked: Social Media Marketing for Senior Citizens

Each year the number of older individuals using social media is increasing.  In fact the over 50’s are the fasting growing user for Facebook and other social media.  Additionally, usage among those over the age of 65 grew 100 percent since 2009.  More and more seniors are taking classes to learn more about social media.  Seniors are using Facebook just like everyone else to connect with children, grandchildren and friends.  Twitter is also has seen an increase of senior users, often to follow streams of information like news sources, health information and literary publications.  While some companies are still trying to figure out social media AARP and Merrill Gardens are leading the way for the social seniors.  Both companies are using Facebook, twitter and YouTube to target directly to their older members.  They often create post that would be a direct interest to seniors.  The article suggests that all companies should have separate social media accounts that cater specifically to seniors.



The Importance of a Marketing Plan

A marketing plan clarifies the key marketing element of a business and maps out directions, objectives and activities for the business and its employees.  A business plan on the other hand is not as broad of a plan.  It only focuses on a product idea and how to transform it into successful merchandise.  The marketing plan uses the four P’s: product, price, promotion and place to formulate this plan.  In addition to the market plan a company should do a SWOT analysis in terms of Strengths, Weaknesses Opportunities and Threats.  This analysis looks at the competitor for areas of opportunity.  This helps a company to figure out how it will fit in the marketplace. Creating a marketing plan helps a business owner to analyze their business while it helps the employees create a sense of orientation and be a source of motivation.


Nonprofit Mission Statements – Good and Bad Examples

A mission statement is a way of summing up your organization in a memorable and unique way.  The 3 elements that should be included in a mission statement are cause, action and impact.  The purpose of a mission statement is not to tell everything about your organization but to make people interested so they want to hear more.  The idea is to keep the statement simple.  The article states that Nike’s “Just do it” statement is perfect.  When creating a mission statement say it out loud.  Does it roll off the tongue?  Ask a friend to read the mission statement.  After talking to them for a while see how much they can remember.  See if people get your mission statement.  Make sure the end goal clearly stated within the mission statement.  Lastly make sure the statement is not too broad.  Refine it.  Every organization has something no one else offers. What is it?


Seven Seconds to make a First Impression

It is just human nature to form an opinion of someone within the first seven seconds of meeting.  Studies have found that nonverbal cues are 4 times higher impact on someone than verbal.  We cannot change people from doing this but we can change ourselves to have a more favorable first impression.   So always adjust your attitude before meeting someone.  Make a conscious effort about the attitude you want to convey.  Make sure to sit up straight to show you are confident and competent.  Smile to show people you’re friendly and approachable.  Three hours of continuous interaction has the same impact on someone as a single handshake. Finally leaning forward during a conversation shows people you are interested and engage.  If you complete these tasks seven seconds is all you need to make a good first impression.


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